Zhong Yuan Festival

Designer: The Merry Men Works, Screensavers & Convey

Category: Singapore Together

Project country: Singapore

Project website: https://zhongyuanfestival.sg

Despite the Covid-19 pandemic, this website kept the hungry ghost festivities going via a virtual ‘getai’, virtual Chinese opera stage, virtual auction and virtual joss paper shop selling digital offerings. With features such as behind-the scenes videos and a chat with a “spirit” to educate visitors on the festival, the site received more than 45,000 visits and the social campaign reached 1.2 million people.

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