Singapore Good Design or SG Mark was first launched in 2013 in collaboration with the prestigious Japan Good Design Mark. It serves to set a benchmark for design quality and to endorse products and projects that incorporate exceptional design to enhance living and increase productivity.
Entries which fulfil the criteria for the Mark may use the logo on their products, stationery, and marketing collaterals as a symbol of design excellence.
Good design can come in the form of a product, store design, experience design, architecture, packaging, furniture, electronic item etc. Projects and products/services that are already available in the market and projects in the pre-launch stage (with a completed final product to be launched within 6 months from the date of submission on our awards portal) may be submitted.
Projects do not need to be based in Singapore and are welcome from all regions.
The following materials should be submitted via our online awards portal:
There are 8 fixed categories in total:
1) Architecture
2) Digital Design
3) Experience Design
4) Fashion Design
5) Product Design
6) Spatial Design
7) Sustainable Design
8) Visual Design
There is also an additional special category that changes year on year. Look out for it soon!
Design Concepts/Prototypes are not eligible for the SG Mark. The projects/products submitted must already be commercialised/already in the market by the time of submission. All submissions must be available for promotional activity.
Each applicant can submit as many projects as they wish. A separate entry must be completed for each project.
You are allowed to submit in more than one category, as long as the project(s) submitted meets the criteria. Every entry in a different category counts as a new submission. Submission and Award-Winners Package fee applies.
You can submit for SG Mark and complete the entry forms via our online submission portal. You will also find a list of your entries as well as all guidelines needed for taking part in there. You can save the submission at any time and continue it at a later stage.
You may withdraw anytime before the submission deadline, 28 Feb 2025. However, the submission fee is not refundable under any circumstances. After 28 Feb 2025, no withdrawals are allowed.
Once the online screening is completed and your project is awarded SG Mark, no withdrawals are allowed. You will be liable to pay the compulsory Award-Winners Package Fee of S$3,600 – S$6,300.
Entries will go through an online screening by a panel of international jurors. Results will be consolidated and award-winners will be notified via email in May 2025.
Selected entries requested by jurors will go through an in-person presentation to showcase physical products or on-site screening to a panel of judges in July 2025.
Top award-winners will be announced during the SG Mark Awards Ceremony held in September 2025.
Selected Award Winners will be required to conduct an in-person presentation to the jurors on request by the panel.
There is no need to send your products for first screening judging.
Only selected award-winners will be requested by the jurors for an in-person presentation with your product held in June 2024.
Submission and payment must be completed by 28 Feb 2025, 2359 hours.
Applicants will be notified via email upon receipt of submission.
Set to commemorate the best of the design industry, the Gala Dinner is an extravagant black-tie affair where designers and business leaders connect and celebrate the industry. Platinum, Gold and/or Special Mention winners will be announced at the Gala Dinner.
Award-winners will be notified by May 2025. All Award-winners must make full payment of the Award-Winner package fees within 2 weeks of notification.
Top Award-Winners (Platinum & Gold of each Category) will be announced during the SG Mark Award Ceremony in September 2025.
No. The number of Winners will depend solely on the quality of submissions received for the various categories each year, scored by a panel of esteemed local and international judges from various disciplines of design.
From 25 November 2024 – 30 December 2024, enjoy 25% off during the Early Bird Promotion.
From 8 February 2025 – 28 February 2025, a late fee of 25% will be incurred.
All fees will be reflected automatically on the awards platform.
| No. of Submissions | MSME/NPO/NGO* | Regular |
|---|---|---|
| 1 | $375 | $500 |
| 2 | $675 | $900 |
| 3 | $967.50 | $1,290 |
| 4 | $1,200 | $1,600 |
| 5 | $1,350 | $1,800 |
*MSME refers to Micro, Small and Medium Enterprises with annual sales turnover of $3M and below.
*NPOs and NGOs may be required to provide verification of their entity type upon submission (eg. ROS, ACRA).
If your entry is awarded the SG Mark, you are required to make payment for the Award-Winner Package. You can find an overview of the Award-Winners Package here. Withdrawals are not allowed after the submission deadline.
The Singapore Good Design Awards is a benchmark of good design and quality. If your submission wins a SG Mark, you have the option to advertise using the SG Mark logo on your products, stationery and marketing collaterals. In addition, all award-winners will be showcased in the SG Mark Winners Exhibition, Online and above-the-line mainstream publicity media as well as our website and social media platforms. For more information about the benefits of being awarded the SG Mark, please view the contents of the Award-Winners Package here.
You may publicly announce news of your SG Mark as soon as you have made payment for your Award-Winner Package.
You can use the SG Mark logo as soon as you have made payment for the Award-Winner Package and receive our SG Mark logo package. The logo can be used for the duration of the life cycle of the awarded product or project. The logo must be displayed with the year that the project was awarded.
If you’re interested in sponsoring the awards, we’d love to hear from you!
Please contact the Secretariat at +65 8829-2990 or email info@sgmark.org to discuss opportunities.
The SG Mark has since its launch been awarded to numerous winners and become synonymous with their brand entities.
As a valuable asset of DBCS, protecting the SG Mark’s intellectual property (IP) ensures that we can continue to devote necessary resources to promote the SG Mark. It also honours our winners’ commitment to their products and services. We value and respect the importance of IP and independently operate our Good Design Awards programs with the highest standards of integrity, professionalism, and rigour that the global design community expects.
There are a number of other highly respected Good Design Award programs that operate in other parts of the world including the Good Design Awards (Japan), Good Design Awards (Australia), and Good Design Awards (Korea).
DBCS maintains close and cooperative relationships with many of these Award programs and collectively, we share the outcomes of our Awards to help further promote the value and importance of Good Design at a global level.
The most crucial first step that we took was to register the SG Mark. A trademark is one of the most important assets of our company and registration is the necessary investment to protect it. Being headquartered in Singapore, we went through the Intellectual Property Office of Singapore (IPOS) to register the SG Mark. This prevents other brands from registering the mark and prohibiting them from using it, or selling and promoting their products and services under our name. DBCS is the registered owner of the rights and goodwill in the SG Mark (Trade Mark No. 40201503154R), registered in Singapore on 23 February 2015.
