Xin Xin Dialect Trading Card Game

Designer: Lam Yong Heng, Leonard

Client: Nanyang Polytechnic

Category: Life

Simple learning is the approach taken here to inspire today’s Singaporean youths to pick up dialect languages. The idea encompasses the use of idioms and expression phrases through a card game, titled “Xin Xin Dialect”. This represents a renewed outlook and interest in Chinese dialects.

The design of the card game will adopt the same visual language of the “Speak Mandarin Campaign” to ride on the successful run of the campaign. Through this small milestone, Xin Xin Dialect hopes to bring back the diversity of customs and traditions found in Chinese dialects.

Xin Xin Dialect Trading Card Game