Sonicare Diamondclean Black
Designer: Philips Design
Client: Philips Electronics Singapore Pte Ltd
Traditionally, the design of oral healthcare products reflect standard dental instrumentation. The Sonicare DiamondClean Black Edition redefines things with an attractive handle color and fresh product positioning in the gadget category. The product targets customers, particularly men, who buy cool technology.
With an exclusive black, glossy, opaque replaceable brush head, a brushed nickel coupling ring, and a dramatic black handle (providing contrast to the four modes that cycle brightly through an ultra-matte chassis), this product comes with a durable black USB travel case/charger and clear glass base/home charger station.