PAC Experiential Centre
Designer: VAVE (Shanghai) Creative Design Co., Ltd
Client: Keppel Land China
Category: Experience Design
Project country: China
The PAC Experiential Centre, by Keppel Land China, showcases its upcoming mixed-use project, Park Avenue Central (PAC). With a fusion of space, digital, and service design, the centre features striking floor-to-ceiling projections, interactive exhibits, and biophilic design. Guests can also explore four captivating spaces, each with a personalised journey accessible via tablets through an Augmented Reality (AR) layer. The PAC Experiential Centre is raising the bar for mixed-use projects in Shanghai.