Da Paolo flagship store – Paragon

Designer: Retail Access

Client: Retail Access

Category: Industry

“Retail Access was tasked to design Da Paolo Gastronomia’spilot store in Paragon Singapore –an upscale shopping mall targeting the sophisticated shoppers. While the bulk of the business relies on the sale of its takeaway meal solutions, the new pilot store includes the design of a sit-down café area for its shoppers.

PROJECT CHALLENGE
The key challenge of the project was to create an iconic retail concept that caters to the premium shoppers, yet remains replicable to other locations.

A critical business aspect of the project was to ensure growth in the sales of its retail products.

DESIGN INSIGHT
The team’s strategic input was for Da Paolo to strengthen its positioning as a purveyor of accessible Italian gourmet cuisine, hence its brand descriptor, Everyday Italian.

Through analysis of the vicinity, we created a customised shopper journey that:
-attracts ongoing traffic by highlighting impulse and colourful products such as cupcakes, meringues and pastries
-guides shoppers through the full array of products by clear navigation signage and well thought through communication materials.

Da Paolo flagship store – ParagonDa Paolo flagship store – Paragon