CPF’s Life Supermart

Designer: PLUS Collaboratives

Client: Central Provident Fund Board (CPFB)

Category: Experience Design

Project country: Singapore

Life’s Supermart turns financial planning into a supermarket-themed experience, helping CPF members in their 30s-40s align money with life goals. Participants “shop” for symbolic items, then receive personalised financial tips at checkout. With over 6,500 attendees and 89% intending to act, the activation made CPF planning relatable, actionable, and empowering.

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