CPFB Members Platform Reimagined
Designer: Fjord, Accenture Song and CPFB
Client: Central Provident Fund Board (CPFB)
Category: Experience Design
Project country: Singapore
Project website: https://www.cpf.gov.sg/member
Life often doesn’t work out the way you planned, and if it doesn’t, retirement planning can help put you into your next best situation. This begs the question: “How?”. CPFB reimagines the user experience from transaction to engagement through personalised data-driven interactions, offering over 150 digital services centred around people’s needs in a friendly, clear, and empathetic manner.