Consumer Care Experience Centre
Designer: Philips Design (Philips Design Team)
Category: Experience Design
This showroom engages consumers with a redefined, hands-on, relaxed and homelike experiential space. They can try out products in carefully-crafted zones which recreate various rooms within the familiar setting of a household. The centre also responds to purchasing behaviours shaped by digital technology via digital elements such as tablets and QR codes incorporated amongst the displays.