Chow Tai Fook Xian Joy City Shop

This jewellery shop in Xi’an uses bank safe deposit boxes and a strong local cultural element – the Terracotta Army – in its design concept. Its walls resemble bank safety vaults, with rectangles as safe deposit boxes in green and gold, and metal referencing the warriors’ armour. A “conveyor belt” brings jewellery displayed in glass jars to customers, while the sofa design offers privacy, giving a more personalised experience.