CapitaGreen Interactive Media, Projection Media, iPad Controller for Automation System
Designer: blanct - Branding and Interactive Agency
Client: Capitaland Singapore Limited
Taking lead in the full creative direction and strategy execution for two interactive marketing multimedia interfaces of CapitaGreen-an esteemed Grade-A office development-the project deliverables consist of interlinked Macro to Micro development information geared towards showcasing the building’s outstanding and functional interior, exterior design, sustainability features and vicinity highlights. Housed in strategic spaces within a private experiential show suite for the dedicated purpose of a guided presentation, the team created an amalgamated interactive animation, customized overlay of graphics and hotspots, 3D aerial plans and immersive 360°spaces, producing a cohesive and immersive marketing tool. The overall contents also sync in tandem with a physical 3D cross-sectional lighting model located in close proximity to the interface, and are supported by customized pedestals for remote presentation settings. Having planned out the interfaces and show suite space to complement and unify the experience for prospects/buyers, blanctadditionally designed an iPad lighting automation application for a seamless atmospheric consumer journey & presentation.