Ascending Prosperity: An Interactive Visual Experience for Lunar New Year

Designer: Vivopress Corporation Pte Ltd (weio creative team)

Client: Threadneedle Investments Singapore (Pte.) Limited

Category: Visual Design

Project country: Singapore

Project website: https://www.weio.com.sg/ascending-prosperity

An interactive Lunar New Year red packet design that transforms through motion, reviving joy, anticipation, and cultural connection. A pull-activated mechanism reveals an ascending sculptural form symbolising growth, culminating in a spinning butterfly that reintroduces tactile wonder at scale.

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