DBS Joy Chatbot

Designer: DBS Bank

Project type: Experience Design

Project country: Singapore

Asia’s first corporate banking virtual assistant, Joy, is an award-winning AI-enabled chatbot with features like Quick Reply, Dynamic FAQ, Guided Conversation and Deep Link – which enhance the chatbot’s accuracy, speed of learning and consistency – to build trust and smoothen customer communications. Joy’s highly-personalised products and services have increased customer engagement and revenue, and will be further improved to better empathise with customers.

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