DBS Joy Chatbot
Designer: DBS Bank
Project type: Experience Design
Project country: Singapore
Asia’s first corporate banking virtual assistant, Joy, is an award-winning AI-enabled chatbot with features like Quick Reply, Dynamic FAQ, Guided Conversation and Deep Link – which enhance the chatbot’s accuracy, speed of learning and consistency – to build trust and smoothen customer communications. Joy’s highly-personalised products and services have increased customer engagement and revenue, and will be further improved to better empathise with customers.