Managing & Creative Director, 55 Minutes

Wendy Wong

Wendy started as a graphic designer, working on desktop publishing and branding. Today, she is a UX designer and certified usability analyst with close to two decades of experience in both the print and digital design industry. Having built companies from the idea stage to established entities, she has deep passion for growing and developing teams with an entrepreneurial mindset. This, coupled with her expertise in design thinking, has led her to believe creative solutions can be facilitated through research, tests, and ‘learning by doing’.

Her super power is using human-centered design to solve problems through creative collaborations and seeks to drive empathy for users as the heartbeat of every project. Her experience in understanding user behaviour enables her to be the best bridge between technology and human needs. Wendy has a master’s degree in digital media management and is currently the head of 55 Minutes, the UX design studio she co-founded.