Principal Designer, Glyphwright

Wei C.

Wei is a multidisciplinary design and strategy professional with over a decade of experience transforming complex challenges into elegant, human-centred solutions. Her career spans branding, user experience design, and product innovation, with a proven ability to craft strategies that resonate across industries and audiences.

As a Biochemistry graduate, she transitioned into the creative field to explore how design can influence behaviour and shape experiences. Her international upbringing across seven countries has given her an innate ability to adapt, empathise, and design solutions that speak to diverse audiences.

From redefining brand identities to designing seamless user journeys, Wei’s expertise lies in connecting strategy to execution. She has partnered with global brands, regional businesses, and government agencies to deliver impactful and lasting results, always balancing creativity with business acumen. Because the fine line between science and art is where the magic happens.