Alistair Norris

Founder, Generalist, Brief

Alistair Norris

Alistair is the founder of Brief. A small design practice focused on hypothesis-driven research and prototyping and building the next generation of design generalists.

Alistair is a skilled Interaction Designer with a decade of expertise in Design Strategy, Research, Service Design, and Education.

His passions lie at the intersection of innovation and the people creating it. In addition to designing new products and services, he enjoys helping teams and students optimise their innovation processes. Despite his pessimism about humanity’s problems, he remains loud and optimistic about the people he encounters and their potential to shape a bright future. Alistair’s educational focus is on helping students tackle social issues through Qualitative Research and structured hypothesis-driven design. He is an SG Mark winner, a part-time NUS Professor, and a mechanical keyboard enthusiast.

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