Founder & Designer, brief.

Alistair Norris

Alistair draws from over a decade of experience at IDEO, Agency, startups and academia, blending intentional behavioural research with practical, outcome-driven design.

He is an Interaction Designer by training, Researcher and Generalist through experience.

He lectures at NUS and Lasalle, ensuring each student is informed by emerging methodologies as much as real-world constraints.

As brief.’s guiding force, Alistair fosters a culture of exploration and rigour—where every insight is tested and every prototype is built with genuine user needs in mind.