Ph. D. Design | Professor, Department of Design, Chiba Institute of Technology

Hiroki Sato

Doctorate (in Design) obtained at Graduate School of the University of Tsukuba. Sato specializes in studies of kansei (sensitivity) evaluation on design. He worked in design development of automobiles at Honda R&D Co., Ltd. and served as a full-time lecturer at Nagoya Zokei University of Art & Design prior to taking up his current position at Chiba Institute of Technology in 2007. President, the Japanese Society for the Science of Design. Member, the Japan Society of Kansei Engineering. Chairperson of the Qualifications and Examinations Committee, the Japan Industrial Design Association. President, Street Design Research Organization. Co-author of “Product Design [Revised Edition] 105 Essential Knowledge for Product Development” (co-author), etc.