Chief Executive Officer, Love, Bonito

Dione Song

Dione Song is a notable force in the modern consumer technology & retail scene, spearheading Love, Bonito’s success since joining in 2017. At the helm of Southeast Asia’s leading D2C womenswear brand, she drives the company’s vision, strategy, culture and growth.

Driven by her passion for female empowerment, wellness, education and entrepreneurship, Dione actively champions these causes both in and outside of work. She has also been recognised on prestigious lists including Business of Fashion 500, Prestige’s 40 Under 40, and LinkedIn’s Top 30 Power Profiles in Singapore.

Before Love, Bonito, Dione kicked off her career at Zalora, where she was appointed Managing Director of Singapore. She then led e-commerce expansion and regional marketing for Sephora across Southeast Asia, Australia, and New Zealand.