Designer: dongqi Design
Project country: China
Project website: https://www.xcommons.com/about.php
With a multifaceted name like XCOMMONS, implying unknown possibilities and potential, the branding and content strategy captured the founder’s vision to engage with fashion, thoughts, resources and talents to revitalise the Shanghai fashion industry and set an open stage for breakthrough fashion experiences. A simple, distinctive typographic system ties all touchpoints together visually.