Reveal Your Thaidentity: Experience the Thai Way in Thailand

Designer: Aught Pte Ltd

Client: Tourism Authority of Thailand

Category: Branding

Project country: Singapore

No reason for Singaporeans to visit the Land of Smiles because they’ve visited Thai padi fields or shopped at Chatuchak? The Thai Tourism Authority convinces Singaporeans otherwise in this marketing campaign. Bold caricatures and animation to showcase the Thai people, culture and charm in a fun and relatable manner are used to entice Singaporeans to re-visit Thailand.

Reveal Your Thaidentity: Experience the Thai Way in ThailandReveal Your Thaidentity: Experience the Thai Way in ThailandReveal Your Thaidentity: Experience the Thai Way in ThailandReveal Your Thaidentity: Experience the Thai Way in ThailandReveal Your Thaidentity: Experience the Thai Way in Thailand