PastaMania Identity System and Franchise Design

PastaMania is a decade old chain with over 40 stores in over 6 countries. Like other Singaporean F&B companies, it too is facing the challenges of a general trending down of growth rates in the recent years.
PastaMania faces intensifying competition, a complex operating environment and a challenging macroeconomic climate. In order to mitigate these pressures, the company has taken to branding and design to give itself brand new legs for growth into the next decade and beyond.