OCBC Next Generation Branches
Designer: OCBC Bank, Group Customer Experience
Category: Experience Design
Project country: Singapore
Step into the future of banking with OCBC Next Generation Branches. Designed to create a “time well-spent” experience, these branches incorporate lifestyle elements like books, art works, a café, and a sushi bar to promote financial literacy by encouraging customers to make connections between their interests and money management skills. This innovative approach considers the value of in-person experiences, identifying opportunities for digital and service transformation.