AIR⁺ Reusable Mask
Designer: ST Engineering
Project country: Singapore
Project website: https://vimeo.com/510068972/2a04875490
Easy-to-use, reusable and washable, Air⁺ focused on speaking directly to consumers’ needs. By establishing its distinctive brand identity and strong product positioning, it is able to differentiate itself from the surfeit of masks flooding the market when mask-wearing became mandatory in Singapore as a public health measure to combat the spread of Covid-19.