The Singapore Good Design (SG Mark) is a benchmark of good design and quality.

Design Business Chamber Singapore (DBCS) launched Singapore Good Design (SG Mark) in 2013 in partnership with the Japan Institute of Design Promotion (JDP) that founded the prestigious Good Design Award (G Mark). SG Mark was established to set the benchmark for exceptional design quality that impacts businesses and communities in Singapore and beyond. Good design has become a source of growth and productivity in the economy as organisations recognise the value of investing in excellent design principles, processes and offerings.

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SG Mark’s overarching goal is to impact businesses, improve quality of life of different communities (individuals, corporations and countries) and influence culture. SG Mark acknowledges and affirms companies and individuals who have generated significant value by focusing on human needs and experiences and providing solutions in their products and services in order to enhance industrial development and enrich lives responsibly.

The Mark will also educate consumers and end-users of the value of good design and encourage a higher standard of quality in production.



Judging Criteria

To obtain SG Mark, the products/projects should endeavour to embody the following:

Empathy Ethics & Sustainability
Demonstrating the ability to understand and identify users’ needs. Solving problems and improving lives in specific ways that relieve the challenges of the users. Contributing responsibly in ways that transform communities, the environment and raising the overall quality of life.
Inspiration Value
Possessing a stroke of ingenuity. Stirring up enthusiasm and interest in users; setting the standard in the industry and/or encouraging action from its users. Benefitting users in ways that are significant, elevating the overall user experience. Enhancing meaningful and forward-looking value, creating impactful outcomes for businesses and communities.
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