The Singapore Good Design (SG Mark) is a benchmark of good design and quality.

Design Business Chamber Singapore (DBCS) launched Singapore Good Design (SG Mark) in 2013 in partnership with the Japan Institute of Design Promotion (JDP) that founded the prestigious Good Design Award (G Mark). SG Mark was established to set the benchmark for exceptional design quality that impacts businesses and communities in Singapore and beyond. Good design has become a source of growth and productivity in the economy as organisations recognise the value of investing in excellent design principles, processes and offerings.

A partner of


SG Mark’s overarching goal is to impact businesses, improve quality of life of different communities (individuals, corporations and countries) and influence culture. SG Mark acknowledges and affirms companies and individuals who have generated significant value by focusing on human needs and experiences and providing solutions in their products and services in order to enhance industrial development and enrich lives responsibly.

The Mark will also educate consumers and end-users of the value of good design and encourage a higher standard of quality in production.




To obtain SG Mark, the products/projects should endeavour to embody the following:

Empathy Value Inspiration
Demonstrating the ability to understand and identify users’ needs. Solving problems and improving lives in specific ways that relieve the challenges of the users. Benefitting users in specific ways that are significant to them, elevating the overall user experience. Enhancing meaningful and forward-looking strategic value to businesses and communities. Possessing a stroke of ingenuity. Stirring up enthusiasm and interest in users; setting the standard in the industry and/or encouraging action from its users.
Ethics & Responsibility Sustainability
Contributing morally and/or responsibly in ways that transform communities/users, the environment and raising the overall quality of life. Balancing production efficiency and environmental/ecological concerns without jeopardising future generations.
Back to top