Strategy and Design for Playpoint
Client: Playpoint (Singapore)
Project country: Singapore
Project website: https://etereomedia.com/playpoint/
A new monochromatic logo used alongside playful, creative design-thinking elements helped playground equipment designer and supplier, Playpoint, to set a new paradigm in the mostly conservative playground building industry. The emergent brand identity is one that is consistent, reassuring and offers a united presence globally.