Reveal Your Thaidentity: Experience the Thai Way in Thailand
Designer: Aught Pte Ltd
Client: Tourism Authority of Thailand
Project country: Singapore
No reason for Singaporeans to visit the Land of Smiles because they’ve visited Thai padi fields or shopped at Chatuchak? The Thai Tourism Authority convinces Singaporeans otherwise in this marketing campaign. Bold caricatures and animation to showcase the Thai people, culture and charm in a fun and relatable manner are used to entice Singaporeans to re-visit Thailand.