Plus Group Branding
Designer: Plus Collaboratives
Client: Plus Group
Project country: Singapore
Project website: https://www.plus-group.sg
A new tagline ― Curate, Capture, Construct ― brings three arms of a design studio focusing on design and content, event solutions, videography and photography under one umbrella group offering end-to-end solutions. Using stark colour contrast, subtle slants, visible structured lines and clean, tall typography, the brand is portrayed as agile and responsive, but also straightforward, grounded and bold.