Designer: Inspire Activation Co. Ltd
Client: Hondao Senior Citizens Welfare Foundation
Project country: Taiwan
Project website: http://www.hondao.org.tw/activity_page/cold_winter/index.html
A film, posters and even a pop-up “hotel” brought to life the plight of seniors living in solitude to promote deeper insights and empathy for them. Using such atypical marketing efforts and working with the tourism industry, this Taiwanese fundraising project raised over NT$19 million (S$900,000) for lonely seniors.