Lonesome Hotel

Designer: Inspire Activation Co. Ltd

Client: Hondao Senior Citizens Welfare Foundation

Category: Branding

Project country: Taiwan

Project website: http://www.hondao.org.tw/activity_page/cold_winter/index.html

A film, posters and even a pop-up “hotel” brought to life the plight of seniors living in solitude to promote deeper insights and empathy for them. Using such atypical marketing efforts and working with the tourism industry, this Taiwanese fundraising project raised over NT$19 million (S$900,000) for lonely seniors.

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