Designer: Kong Studio
Client: Ikeda Group
Project country: Singapore
Project website: https://irenskin.com
With a name inspired by Irène Joliot-Curie, Nobel Laureate in Chemistry and women’s rights advocate, this brand positions itself as skincare that is fun to use, with real results backed by science. Through a soft, vibrant colour palette, a fun and trendy tone of voice, and easy-to-use packaging with a distinctive opening mechanism, it appeals to the savvy female consumer.