Taoyuan Museum of Fine Arts Visual Identity Design
Designer: Leslie Chan Design Co Ltd (Chan Wing Kei, Leslie)
Client: Taoyuan City Art Museum
Project type: Branding
Project country: Taiwan
The logo design uses text in simple, modernist style, which are depicted in creative and fun lines. It serves to highlight the architectural design of the museum, which has an innovative facade resembling a hill. The logo inspires the public to visit the museum in Taiwan’s Taoyuan city – which means “peach garden” in Chinese.