Co-Founder, Creative Director, Kinetic Singapore

Pann Lim

Pann Lim is the Co-Founder and Creative Director of creative agency Kinetic Singapore. He is addicted to design, advertising and communications, and strongly believes that creating work without an idea is a sin.

This belief has earned him over 500 industry awards. These include the Institute of Advertising’s Creative Director of the Year in 2012 as well as Singapore’s highest design accolade, the President’s Design Award in 2013, 2015 and 2020. Pann has also been recognised at the highest levels at award shows abroad, winning Gold Pencils at the New York One Show, Cannes Lions, a Yellow Pencil at the British D&AD. Recently he has won 2 Graphite pencils at the 2022 D&AD that ranks Kinetic 5th in the world for design agency.

Testament to his stellar portfolio, Pann has been invited to judge all over the world: Singapore Creative Circle Awards (The Gong Show), Effie Awards, Malaysia Kancils Awards, Miami Clio Awards, NY Webby Awards, Spike Asia and British D&AD Awards. In 2016, Pann had the honour of chairing The Gong Show. The following year, he was Design Craft Jury President at the D&AD Awards as well as AdFest.

A firm proponent of giving back, Pann plays an active role in nurturing the next generation and sharing his passion for creativity. He is a founding member of The Design Society and a frequent guest at Singapore’s design schools, holding the position of adjunct lecturer at Temasek Polytechnic from 2012 to 2013. He currently sits on no less than three School of Design advisory committees — at Temasek Polytechnic, Lasalle College of the Arts, and at Nanyang Academy of Fine Arts where he serves as Committee Chairman.