Song Kee Hong

Design Director, Design Exchange

Song Kee Hong

Kee Hong is a practicing educator specializing in human-centered design. He is currently a deputy head at the Industrial Design Division, National University of Singapore. He is also the design director at multi-disciplinary design agency Design Exchange. He has over two decades of design experience, including work at global innovation consultancy Ziba and HP.

Kee Hong has worked with some of the world’s most notable brands including B&O, Epson, HP, Intel, Lenovo, P&G, Philips, Welch Allyn and Changi Airport Group. His recent works in Product Design and UI/UX Design spans across diverse
industries – from consumer electronics to mission-critical domains in healthcare, industrial and security for government systems.

His portfolio of work has received almost 30 international design awards including iF Design Award, G-Mark Good Design Award the prestigious Red Dot’s Luminary Award and Best-of-Best in 2020.

Kee Hong has also served on the jury panel of numerous design competitions including the Red Dot Design Award, G-Mark Good Design Award and Canton Fair Design Award.

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