Yanda is an artist at heart, he designs, curates, dabbles into publishing, edits journals for The Design Society, design writes sometimes and even codes. He is the founder and creative director of DO NOT DESIGN and also runs DEAR, a media company comprising of a printed magazine, online and a broadsheet.
For the past decade, Do Not Design has helped brands and organisations to be a game changer for their industry that transform brands drive business and improve people’s life. We do not just design. We go against the grain. Perhaps anomalous our approach to work is a novelty in itself weaving functionality with taste in a pursuit for the extraordinary. At Do Not Design we embrace complexity and design value.We have repositioned Singapore’s oldest architecture school, branded the identity of our Nation’s pavilion at Venice Biennale, rejuvenated a decade-old architecture festival for the public, and has also worked with ST Engineering, Love Bonito, Revlon, Luxola to DesignSingapore, National Arts Council and Ministry of Education.
In 2011, Yanda curated ‘I have a room with everything’ – a graphic design exhibition dedicated solely to the art of print with the idea of bringing an empty room to life with rich and rare printed materials. Featuring the likes of such rare printed materials are works from design studios, publishers and publications all around the world.
@doanddonot / @do.not.design