Marcus Lui

Executive Director, Design Thinking in Action (DTIA)

Marcus Lui

Marcus’ career spanned over 20 years with roles as creative director, brand strategist and experience design strategist. His passion in understanding cultures and behaviours enables him to develop and deliver brands, products and services supported by rigorous insights on all stakeholders involved.

A champion of cross-team collaboration, Marcus has built multi-disciplinary research, strategy and design teams, and delivered numerous innovation training programs from his previous roles in New York, Sydney, Shanghai, and across regions.

Marcus is the Executive Director of Design Thinking in Action (DTIA), and Principal of his own consulting practice, Quo Vadis Innovation & Design Consulting. He received a bachelor degree in Mechanical Engineering from University of Sydney, Australia, and a Bachelor of Science in Industrial Design from Art Center College of Design, Pasadena, California. Marcus has a diverse portfolio of clients including Samsung, Donna Karan, P&G, McDonalds, National Australia Bank, Tiger Beer, Audi, Luxottica, Standard Chartered, Swarovski, Disney, and Cathay Pacific.

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