Watch the full awards ceremony now via this link.

Organiser’s Message

Hi everyone! Hope you’re keeping safe and well!

This year has been unusual on many fronts. Our lives, as we knew it, have changed drastically. Many things have been disrupted and for some, dreams devastated. But I am also heartened to see much good that has come out of the pandemic – how people from different walks of life have closed ranks to co-create solutions to problems.

This gives me hope and reinforces my belief that designers are natural problem solvers and have much to bring to the table, especially in times of crisis. It is for this reason that we, at DBCS, continue to do what we do: to forge partnership opportunities between the design and business communities, and to facilitate business transformation through design innovation.

The Singapore Good Design Awards or SG Mark’s overarching goal is to impact businesses, improve the quality of life of different communities (individuals, corporations and countries) and influence culture. It was launched in 2013 in partnership with the Japan Institute of Design Promotion (JDP) that founded the Good Design Award or better known as G-Mark.

The SG Mark is awarded to individuals and organisations whose innovative and exceptional designs spur the imagination and enhance our day-to-day lives. Projects and products/services that are already available in the market and projects in the pre-launch stage (with a completed final product to be launched within 6 months from date of registration on our awards portal) may be submitted. Entries of exceptional calibre may be conferred the Platinum or Gold award – the highest accolade for SG Mark.

The Special Category for 2021 will focus on celebrating the numerous creative and brilliant solutions that have been borne out of COVID-19. While the year has been difficult in many respects, we think it’s important to hold out hope and celebrate successes (big and small) in the midst of adversity. We’ve also included Sustainable Design as one of the permanent categories in SG Mark from 2021 onwards to continue our efforts in promoting sustainability in the design ecosystem. Go to ‘Categories‘ to find out more.

The call for SG Mark 2021 has begun and will close in mid-January 2021. I encourage you to take the opportunity, even in the midst of the current atmosphere, to find joy and celebrate milestones.

Andrew Pang
Design Business Chamber Singapore


09 November 2020 Open for Submissions
15 January 2021 Submission Deadline
10 February 2021 Extended Submission Deadline
February – March 2021 Online Screening
End April – Early May 2021 Award-Winners Notification
June 2021  Second Screening (by jurors’ request)
September 2021  Award Ceremony

SG Mark 2021 Category

The 7 standard categories of SG Mark include:

Interior Design
Experience Design
Digital Solution
Sustainable Design

SG Mark 2021 Special Category

Singapore Together (in collaboration with Ministry of Culture, Community and Youth. (MCCY))

About the Organiser

Design Business Chamber Singapore (DBCS) is the nation’s leading multidisciplinary design chamber since 1985. DBCS’ vision is to establish a community of practice that embraces design-led innovation as a key driver for sustainable growth. We do so by forging partnership opportunities between the design and business communities.

In the recent years, we incorporated the tagline – Better Business by Design – as our manifesto in advocating the application of design thinking in business. Our ultimate aim is to rally businesses and communities to not just achieve Better Business by Design but to use design for social good.

Founded in 1985 by a diverse group of forward-thinking designers, we were formerly known as the Designers Association Singapore and were renamed to Design Business Chamber Singapore in 2012.

Visit our website at:

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